Program 07 · Advanced programPlanned

Aesthetic Consultation, Ethics & Practice Development

Communication, consent, ethical conduct and the organization of a practice

The conversation before the procedure, and the practice around it.

For
Physicians, ideally after the core programs
Curriculum
5 modules · 16 topics
Format
To be announced
Academic direction
Dr. S. Nouri Rafiee
An open notebook with a hand-drawn anatomical sketch, a pen, a small vial and a spool of blue suture beside folded gloves.

StatusPlanned. The program is part of the Academy's curriculum plan and its content has been outlined; its development, format and dates have not been announced. It is designed to build on the core programs.

Why the consultation needs its own program

In aesthetic medicine, the most consequential decision is often made before any instrument is picked up. The patient is usually healthy, the request is elective, and the first conversation decides whether a procedure is appropriate, what the patient expects of it and whether that expectation can be met. When that conversation is rushed, or shaped by marketing or by fees, harm can result even from a technically correct procedure.

Aesthetic Consultation, Ethics & Practice Development is designed to treat that conversation, and the practice built around it, as clinical work. It extends the Rafiee Educational Approach beyond the procedure itself: the ASSESS and PLAN phases take place in the consultation room, and PROTECT and FOLLOW-UP depend on records, consent and a practice organized to support them.

What the program covers

The program opens with the consultation: patient communication, managing expectations and the structure of a first consultation, including the expectations that no procedure can meet and the concerns that call for referral rather than treatment. Records and consent follow: clinical photography taken only with the patient’s consent, documentation that can be relied on months later, and informed consent treated as a process rather than a signature.

The next modules look outward. Ethical marketing, digital communication and medical reputation are treated as questions of accuracy and confidentiality. Practice organization and scheduling are approached as the structure that leaves time for consultation and follow-up, and professional pricing and packages as transparent, ethical fee-setting: fees explained before treatment, and never used as an inducement or a source of pressure. The final module covers professional liability and the legal and ethical considerations of aesthetic practice. Advertising and privacy rules for medical practice differ between countries, so the program is designed to teach principles, not legal advice.

How it is taught

The program is designed to rely on case-based learning and simulated consultations, in which communication, consent and difficult conversations can be rehearsed without any risk to patients, with specific feedback on each. It follows the Academy’s teaching progression. Learning is intended to be assessed within the assessment framework, itself in development, with particular weight on clinical judgment, decision-making and patient safety.

How it relates to the other programs

The overlap with Clinical Aesthetic Practice & Patient Safety is intentional. Program 04 introduces consultation, consent and ethics as safety tools; this program develops them in depth, together with communication, reputation and the organization of a practice.

It is planned as an advanced program that builds on the core curriculum. The technique taught in Aesthetic Surgical Skills for Physicians depends on a consultation, a consent and a record of the kind developed here. Clinical Imaging & Ultrasound in Aesthetic Medicine takes the same approach to imaging, another subject that program 04 introduces for safety.

Current status

The program is planned. Its content has been outlined as part of the Academy’s curriculum plan; its development, format and dates have not been announced. They will be published on this page, and physicians who register interest can tell the Academy which parts of practice they would most want it to address.

The central principle

The safest aesthetic procedure begins with an honest consultation, and sometimes ends there.

Who it is for

  • Physicians in aesthetic practice who want the consultation, consent and the organization of their practice to be as structured as their clinical technique.
  • Physicians preparing to offer aesthetic procedures, ideally after the core programs and in particular Clinical Aesthetic Practice & Patient Safety.
  • Physicians setting up or reorganizing a practice who want to approach communication, fees and reputation within clear ethical limits.

Intended outcomes

The program is designed so that participants will be able to:

  1. Conduct a structured first consultation that clarifies what the patient is asking for, and why, and considers whether a procedure is appropriate at all.
  2. Manage expectations honestly, recognizing those that no procedure can meet and the concerns that call for referral rather than treatment.
  3. Take consistent clinical photographs and keep documentation that supports follow-up, with the patient's consent for each use of an image.
  4. Obtain informed consent as a process that covers benefits, risks, alternatives (including no treatment) and realistic outcomes.
  5. Communicate with the public and with patients, in person and online, accurately, confidentially and without pressure.
  6. Organize scheduling, fees and any treatment packages transparently, so that the financial side of a practice never shapes a clinical recommendation.
  7. Explain the principles of professional liability and the legal and ethical considerations of aesthetic practice, and recognize when local legal or professional advice is needed.

Curriculum outline

5 modules · 16 topics

What the program is designed to cover. The detailed syllabus, format and dates will be published on this page with the first edition.

Where it sits in the Rafiee Educational Approach

  1. Module 01

    The consultation

    The conversation that comes before any procedure: understanding what the patient is asking for, and deciding whether a procedure is the right answer at all.

    • Patient communication
    • Managing expectations
    • The first consultation
  2. Module 02

    Records and consent

    The clinical record as a safety tool: photographs taken with permission, documentation that can be relied on months later, and consent as a process rather than a signature.

    • Clinical photography, with the patient's consent
    • Documentation
    • Informed consent
  3. Module 03

    Communication and reputation

    How aesthetic medicine is presented to the public and to patients without misleading them or creating pressure, and how a medical reputation is built and protected over time.

    • Ethical marketing
    • Digital communication, including social media and messaging with patients
    • Medical reputation
  4. Module 04

    Organizing a practice

    The structure that allows good clinical decisions to happen: time for consultation and follow-up, and fees that are set, explained and documented before any treatment.

    • Practice organization
    • Scheduling, with time for consultation and follow-up
    • Professional pricing and transparent fee-setting
    • Treatment packages, presented transparently and without inducement
  5. Module 05

    Liability, law and ethics

    The professional, legal and ethical frame of aesthetic practice, taught as principles that apply across countries rather than as legal advice for any one of them.

    • Professional liability
    • Legal considerations in aesthetic practice
    • Ethical considerations in aesthetic practice

How it is taught

Format, dates and venue to be announced. The program is designed around case-based learning and simulated consultations, with demonstration, specific feedback on communication and consent, and assessment.

The teaching progression
  1. 1Foundational knowledge
  2. 2Demonstration
  3. 3Simulation
  4. 5Case-based learning
  5. 6Feedback
  6. 7Assessment
  7. 8Continued development

Scope and boundaries

What the program does not do matters as much as what it does. These limits are part of the teaching.

  • The program does not authorize participants to perform any procedure beyond their qualifications, license or legal scope of practice, which is defined by each country.
  • Advertising, privacy, data protection and consent rules for medical practice differ between countries. The program teaches principles, not legal advice; participants remain responsible for the rules that apply where they practice.
  • Psychological concerns, such as possible body dysmorphic disorder, are taught as recognition and referral, not as conditions to assess or manage within the program.
  • Pricing and packages are taught as transparent, ethical fee-setting. The program does not teach sales techniques or ways of increasing the number of procedures a patient receives.
  • The program is not currently accredited for CPD or CME credit.

Questions about Consultation, Ethics & Practice

How is this program different from Clinical Aesthetic Practice & Patient Safety?

Program 04 introduces consultation, consent and ethics as safety tools, within a program centered on preventing and recognizing complications. This program is designed to develop the same subjects in depth, together with communication, reputation and the organization of a practice. It is planned as an advanced program that builds on the core curriculum.

Will the program give legal advice for the country where I practice?

No. Advertising, privacy and consent rules for medical practice differ between countries. The program is designed to teach principles that apply across them, and to help participants recognize when they need advice from a lawyer, their professional body or their regulator.

Does the program teach how to sell treatments or packages?

No. Pricing and packages are treated as a question of transparency and ethics: how fees are set, explained and documented, so that the patient's decision is informed and free of pressure. Offers designed to induce treatment are addressed as an ethical risk, not as a technique.

When will the program be available?

It is planned: its content has been outlined, but its development, format and dates have not been announced. They will be published on this page. You can register interest through the contact form and tell the Academy which parts of practice matter most to you.

Does the program carry CPD or CME credit?

No. This program is not currently accredited for CPD or CME credit. Any accreditation will be stated on this page only once it has been granted.

All programs

Research & educational development

A line of inquiry into the biology of healing and scarring. It studies the science behind the programs and is not taught.

  1. Wound Biology, Genetics & Regenerative Medicine

    Research & Educational Development: The Science of Healing and Scarring3 areas of inquiry · 10 topics
    Research line · Not currently offered as teaching